Privacy Policy

Last updated: 1 June 2025

Eye Love Frames ("we", "us", "our") is committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect information about you when you use our website at www.eyeloveframes.co.uk or contact us by any means.

1. Who We Are

Eye Love Frames is operated by Stewart Iddon, independent eyewear studio, Saltash, Cornwall.

Contact: sales@eyeloveframes.co.uk | 01752 846 676

2. What Data We Collect

We may collect the following types of personal data:

Contact information: name, email address, phone number
Medical/optical data: your prescription, when uploaded via our website
Communications: messages you send us via our contact form, email, phone, or WhatsApp
Technical data: IP address, browser type, device information, pages visited (via cookies — see our Cookie Policy)

3. How We Use Your Data

We use your personal data to:

Respond to your enquiries and provide the services you request
Process your prescription and prepare your order
Book and manage appointments
Improve our website and services (analytics, where consented)
Comply with legal obligations

We will never sell your data to third parties, or use it for automated decision-making or profiling.

4. Legal Basis for Processing

Contract: Processing necessary to fulfil your order or appointment
Legitimate interests: Responding to enquiries, improving our service
Legal obligation: Retaining records as required by law
Consent: For analytics and marketing cookies (where you have consented)

Prescription data is special category health data processed under Article 9(2)(h) GDPR for the purpose of providing healthcare-related services.

5. How Long We Keep Your Data

Customer/prescription records: 7 years from your last purchase (as required by optical industry standards)
Contact form submissions: 2 years
Cookie/analytics data: As set out in our Cookie Policy

6. Data Sharing

We share your data only where necessary:

Lens/frame suppliers: To fulfil your order (your prescription will be shared only as necessary)
Formspree: Our form submission processor (privacy policy at formspree.io/legal/privacy-policy)
Legal authorities: Where required by law

All third-party processors are required to handle your data securely and in accordance with UK GDPR.

7. Your Rights

Under UK GDPR, you have the right to:

Access your personal data (Subject Access Request)
Correct inaccurate data
Request erasure ("right to be forgotten"), where applicable
Restrict or object to processing
Data portability
Withdraw consent at any time (where consent is the legal basis)

To exercise any of these rights, contact us at sales@eyeloveframes.co.uk. We will respond within 30 days.

If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data in transit.

9. Cookies

We use cookies as described in our Cookie Policy. You can manage your cookie preferences at any time.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. The date at the top of this page indicates when it was last updated.

11. Contact

For any data protection queries, contact us at:

sales@eyeloveframes.co.uk
01752 846 676
7 Keast Mews, Fore Street, Saltash, Cornwall PL12 6AR